While you are debating how to launch a new product which appeals to consumers and at the same time very cost effective for your company, we have done some research in terms of silk screen versus pressure sensitive labels or whether you need to use local companies or go offshore.
Silk Screen vs Pressure Sensitive Labels
When you think of eliminating materials from your packaging, what comes to mind: Reducing the gram weight of a bottle? Converting to a less dense material? Eliminating a secondary carton? Have you ever thought of doing away with your pressure sensitive labels?
Believe it or not, you can reduce the total weight of your rigid packaging by 6% to 10%, simply by converting from PS labels to direct screen printing. How? The average gram weight for a 12-ounce PET Boston Round would be about 32.0 grams. Typical pressure-sensitive labels on a 12-ounce personal care bottle weigh between 1.8 and 3.2 grams; by contrast, the weight of the ink required to screen print onto that same bottle is only about 0.1 grams. If you sell 100,000 bottles a year, the label stock to decorate them would weigh somewhere between 6,350 and 11,286 pounds). With screen printing, you would only add about 353 pounds of ink to your packaging’s mass.
And there’s more: The weight of the label that makes it onto your bottle is just a small part of what that label started with. Every pressure-sensitive label has a carrier roll, and most die cut labels have areas around them that are trimmed off and thrown into the waste stream. When you also factor in the energy costs to manufacture labels, transport them to where they are applied, and apply them, direct screen printing has a dramatic advantage when it comes to the environment.
Local Manufacturers vs. Off Shore
Reasons why it’s Better to use Cal Dec’s Local Manufacturing over Off-Shore Manufacturing:
Cal Dec’s container decorating services can be competitive with off-shore manufacturing when all costs are considered, including development time, required trips to the source, shipping cost, plate charges, duties, delays, and loss of intellectual property protection. Cal Dec works closely with your company counterparts to reduce your overall costs all the while providing you with a higher end product.
Silk Screen Capabilities
Cal Dec specializes in direct screen printing on PETE, HDPE, PP, Plastic or metal bottles and jars ranging from 1/4th ounce to 1 gallon. No minimum productions run of bottles required and we can print over 15 million bottles annually. To make the greatest impact with your artwork, we can print up to 4 colors and print almost 360 around the container. We also have excellent relationships with many packaging distributors and blow molders to help you find the perfect container for your product.
Screen printing is a process where ink is applied directly to the surface of your bottle or glassware. It gives your product a creative, craftsman image that becomes part of the bottle and helps it stand out on the shelf, beyond just a sticker. Screen printing has many benefits when compared to other label options:
- Very durable – doesn’t fade, stain, scratch, tear, wrinkle, or peel off
- Excellent adhesion to glass, plastic or metal containers
- Waterproof and heat resistant
- Clean and precise –no rough label seams or edges
- Bottles arrive ready to fill – no hassle of applying labels
- Order only what you need – no label inventories – NO WASTE
- Extensive range of customer colors and metallic inks available
- Almost 360 degree wrap-around printing available